May 14, 2020
Political ads
Radio EditorialGrumpyAs we get closer to November, we’re going to hear them on the radio, TV, social media, robo calls, the newspaper and on and on and on. This must work. Otherwise, why would people spend so much money producing them. Maybe instead slick, Hollywood produced TV ads we make candidates use only crayons and constructions paper. But here’s what concerns political advertisers the most: It’s estimated that almost half of us, 50%, ignore them in what’s become known as marketing blindness. Even those that “see” the ads don’t remember the […]